AudienceLift for Meta
What is AudienceLift for Meta?
AudienceLift for Meta is Anonymised’s way of activating our privacy‑safe audiences directly in Meta (Facebook and Instagram).
Instead of uploading customer lists or sharing user‑level identifiers, Anonymised sends custom events into your Meta Pixel that represent Anonymised audiences. Meta then lets you build Custom Audiences and Lookalike Audiences from those events and use them in campaigns.
This gives you:
Privacy‑first activation (no emails, phone numbers, or device IDs)
Omnichannel reach extended into Meta’s walled garden
A consistent way to reuse the same Anonymised audiences across social and other channels