AudienceLift for Google Ads
What is AudienceLift for Google Ads?
AudienceLift for Google Ads is Anonymised’s way of activating our privacy‑safe audiences directly in Google Ads, using Google Analytics 4 (GA4) as the bridge.
Instead of uploading raw customer lists or exposing user‑level identifiers, Anonymised sends an on‑device, anonymised identifier and cohort signals into GA4. You then build GA4 Audiences using those signals and sync them to Google Ads, where they appear as segments you can target in campaigns (including YouTube).
This gives you:
Privacy‑first activation (no unhashed emails, no device IDs)
Omnichannel reach that includes Google properties
A consistent way to reuse the same Anonymised audiences across platforms