Anonymised AudienceLift
What is AudienceLift?
AudienceLift is Anonymised’s solution for activating any Anonymised segment directly in social platforms, starting with Meta (Facebook). By sending these segments as custom events, AudienceLift enables advertisers to target or build lookalike audiences using omnichannel, on-device signals.
Anonymised is continuously evolving as are the types of signals generated from our on-device technology, for example; inferred intent, behavioural patterns, and audience interactions; can be sent to social platforms. This means audience signals can become richer and more creative over time.
Why it matters
AudienceLift helps make audiences truly omnichannel. Social platforms like Facebook can prevent certain data and URLs due to restricted business categories, which can limit targeting. By sending proxy signals via a trusted third party, AudienceLift enables advertisers to reach these audiences safely and effectively across their walled gardens.
What AudienceLift enables
Through AudienceLift, advertisers can:
Activate any Anonymised segment as a custom event on social
Consistently send targeting signals
Build custom or lookalike audiences with richer on-device insights
Optimise campaigns for relevance, engagement, and conversions
Outcome for advertisers
AudienceLift provides a practical bridge between domain-level data and social activation. Advertisers can extend the reach of their audiences, overcome platform limitations, and improve campaign performance across channels; all in a privacy-first way.