Anonymised SignalLift
What is SignalLift?
SignalLift is Anonymised’s framework for helping publishers understand, monitor, and improve how their key addressability signals work together to maximise yield, within Google Ad Manager (GAM360).
As the ecosystem shifts toward privacy-preserving identifiers, publishers now rely on several parallel signal types, namely: Publisher Provided Identity (PPID), Publisher Provided Signals (PPS), Secure Signals and related metadata. Each of these has different strengths across formats, demand sources and regions.
SignalLift provides an automated and structured way to see how these signals perform individually and in combination.
Why it matters
Buyers increasingly optimise against signals that give them confidence in relevance, reach and measurement. When a publisher sends the optimal blend of signals, it increases the likelihood of stronger bid density, stable CPMs and less volatility. When signal quality is inconsistent, revenue opportunities can fragment across demand partners.
SignalLift solves this by giving us a unified view of how those signals behave in the live auction:
Which signals consistently attract stronger bids.
Which ones contribute most to win rate on specific inventory.
How signal combinations impact overall addressability and demand coverage.
Where signal gaps or inconsistencies reduce effective yield.
What SignalLift enables
By instrumenting the interactions between PPID, PPS and secure signals, we can help publishers:
Identify underperforming or duplicated signal paths.
Validate that secure signals are reaching the right partners.
Benchmark addressable vs non-addressable impressions.
Recommend the strongest signal pairings for each placement type.
Measure lift when new signals or integrations are added
Outcome for publishers
SignalLift ultimately provides a clear, evidence-based roadmap for improving revenue. Instead of guessing which identifiers matter most to which buyer, publishers can rely on real auction-level data to shape their addressability strategy. This drives a cleaner, more consistent signal layer that increases monetisation across open auction, PMPs and preferred deals.