Activation of Anonymised audiences in Equativ Maestro

It is not possible to edit third-party segments from within the Maestro dashboard.

Deployment steps

1. Build and then activate an audience in Anonymised’s Audience Builder.

   

2. Once activated, you can send the segment to Equativ Maestro to build the deal. The Audience Builder will display the segment details and the Anonymised Maestro Data Marketplace seat ID.
   

   

3. Note that on activation the segment will automatically be sent to the SSP. If not, click on the Send button to load the segment to your the Anonymised Maestro Data Marketplace.
   

4. You may check that you have access to Anonymised segments in Equativ Maestro by: -
   

   1. Selecting the menu option Media Planning.

      

   2. Click on Targeting > Data Marketplace.

      

   3. Choose the + Add audience segments option to launch the audience selector.

      

   4. Click on Anonymised to view all the uploaded audience segments, or use the search option to type the name of a segment and locate it.

      

5. To build an Equativ Maestro deal using an Anonymised segment:

   1. Set up the overall targeting for the deal, being sure to select an Anonymised segment from the Data audience selector, as shown above.
      
      Note: do not add other targeting criteria that will result in no audience being available, as such as other vendors' audiences.
      

   2. Set up other targeting criteria such as:

      1. Geolocation - be mindful of any geo-targeting criteria already set in the segment in the Anonymised audience builder.

         

      2. Inventory

         1. Device - specify the target devices. Do not set CTV targeting, Smart TV, Set-top box, Gaming console or other device.

            

         2. Environment - keep the option All inventory selected. Do not select the App option.

            

      3. Ad format

         1. Select the device Type(s). Do not select the Audio option.

            

         2. Set any relevant Video targeting settings and Advanced format(s) that are necessary keeping in mind where Anonymised segments can be located online.

            

   3. Choose the deal inventory using the Publishers / Domain / Apps selector. Click the appropriate inventory or search for it using the search feature

      

      
      Note: There is currently no app inventory available using Anonymised segments. We also recommend setting up site lists.
      

6. Once the deal criteria has been set, click on the Create a deal button to open up the deal creation process.

   

7. Complete the deal setting, and be sure to set the buyer or partner seat in the appropriate fields.

   

   
   

8. When sufficient deal settings are set, the Create button will be enabled. The clicking of which will activate the deal in accordance with its settings.
   

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