Enabling PPS on an audience segment

Publisher Provided Signals (PPS) is a beta feature in Google Ad Manager (360 ) that enables publishers to share audience and content data with advertisers in a privacy-focused way to improve ad targeting.

It enables the publisher to map Anonymised segments (key-values) to an IAB Audience Taxonomy classification enabling common addressability signals to be sent with ad requests to compatible Ad exchanges and DSPs, targeting IAB Audiences.

Introduction

Publishers can now map their 1st party audiences in GAM360 to known IAB Audience Taxonomy categories enabling open bidding buys across compatible ad exchanges and DSPs.

Enablement

To enable Anonymised segments to support PPS, when creating a segment in Anonymised:

1. Select the Interest criteria group.

2. You will note the option to Turn on Publisher Provided Signals (PPS).

3. Tick the box to enable.

4. Choose the IAB Audience Taxonomy category you wish to map this segment to by:

   1. Selecting categories.

   2. Choosing an audience category from the list.
      Note: if you choose more than one category for your audience criteria only your first category will be used for the mapping.
      
      In the example below - the audience will be mapped to Business and Finance for PPS purposes although it will target the other categories as an Anonymised segment.
      

      

5. A PPS enabled segment will display the tag Publisher Provided Signals (PPS) in the segment summary.

Activation in GAM360

For more information on activating Anonymised segments in GAM360 with Publisher Provided Signals enabled, read this article: Activation with Publisher Provided Signals (PPS)

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