Using Active, Scheduled, Saved and Archived segment lists
The Audience Builder menu collapses to provide more screen space to the feature screens, please click on the icon (->) to expand the menu and its options.
Both the targeting and retargeting menus have lists, that are organised as follows:
Segment List | Targeting | Retargeting | Purpose |
|---|---|---|---|
Active | |
| All live segment available in SSPs & Ad Servers |
Scheduled | |
| Retargeting segments acquiring minimum audience |
Saved |
|
| All saved segments that are not activated |
Archived |
|
| Previously active segments that are now stopped |
The columns are also standard across all types of audiences:
Column | Contains |
|---|---|
Name | The internal name of the segment. This name will appear in the Audience Builder |
Segment ID | The external name of the segment. This name will appear in the SSP and Ad Server |
MAU | Monthly Active Users - the total size of the segment seen with the criteria in a month |
Reach | The current active size of the segment with the criteria (only for active targeting) |
Status | Active, Saved, Scheduled or Archived |
Price | The CPM for the segment |
Activated | The date the segment activated (only for active retargeting) |
Created | The date the segment was created (only for saved segments) |
Expire in | The date that the segment will expire and be archived |
Active Targeting Segments
Clicking on the name of an active targeting segment will open a summary which includes the core metrics, segment criteria summary, the integrations and options to Edit, Delete or Archive the segment:
Saved Targeting and Retargeting Segments
Clicking on the name of a saved segment will open the segment builder, enabling the user to continue configuring the segment. With options to Activate, Save or Delete the segment.
Scheduled Retargeting Segments
Clicking on the name of a scheduled retargeting segment will open a summary which includes the core metrics and a segment criteria summary. There is an option to Delete the segment:
Archived Segments
Clicking on the name of an archived segment will open the segment builder, enabling the user to reconfigure and activate the segment. With options to Activate, Save or Delete the segment.
Note: if made active once more the segment will have a different segment ID.