Using GDPR and not TCF for consent

The Transparency & Consent Framework (TCF) is usually deployed in Consent Management Platforms (CMPs) run by publishers, whereas other sites handle consent in the UK and the EU using a GDPR policy, otherwise known as cookie scanning.

This article offers guidance on setting up a CMP and the Anonymised marketing tag to run in this scenario.

Background to GDPR / Cookie scanning

The Consent Management Platform scans a site, identifies and classifies all known cookies using a common taxonomy:

• Strictly necessary cookies

• Functional cookies

• Advertising Cookies

• Marketing Cookies

This is facilitated using an industry and/or proprietary database but most CMPs allow the administrator to customise the findings and classifications.

The Anonymised marketing tag does not use a cookie on the host site and so will therefore never show up in a CMP cookie scan.

Using GDPR / Cookie Scanning and the Anonymised marketing tag

As this feature requires direct integration with each Consent Management Platform, our CMP support is on a case-by-case basis. At present, we support this feature on Onetrust and CookiePro installs only.
For information on supporting GDPR in other CMPs, please contact your Customer Success Manager or support.

1. Decide which Onetrust/CookiePro active cookie group the Anonymised marketing tag should be classified. For instance, following the Onetrust article Finding the Cooke Group Ids you may decide that our tag is Functional and therefore the cookie ID or setting is: C0003.

   

2. Configure the Anonymised marketing tag to obtain consent when the site user grants Functional Cookies in the CMP:

   1. For Google Tag Manager

      1. Edit or create the tag

      2. Click to expand the Optional settings

      3. Choose the CMPs Onetrust or CookiePro

      4. Enter the Cookie Setting from step one above

      5. Complete any additional configurations and save the tag

         

   2. For Native installs

      1. Set the idw_cmp_provider_cookie_group attribute to the value from step one above

         CODE

         <script async
                src="https://static.anonymised.io/light/loader.js"
                id="idward-plugin-js"
                idw_client_id="{Your Client ID}"
                idw_cmp_provider="{Your CMP Provider}"
                idw_hide_button="false"
                idw_cmp_provider_cookie_group="C0003"
         ></script>

         An example of setting the GTM tag to respond to essential cookie consent in Onetrust
         

Please contact your Customer Success Manager or support if you are in any doubt regarding these settings.

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