Marketing tag deployment considerations
Our marketing tag is simple to deploy, has a small payload and loads from our CDN, so is fast and optimised to maintain the host domain's performance.
However, due to the nature of online advertising, there are often preexisting solutions and so we recommend you read the following documents and take the mitigation steps discussed.
Points to consider
Client-side analytics - Safeguarding your Web Analytics
Content Distribution Network caching - Controlling Amazon CloudFront CDN cache keys
If you are in any doubt or require further assistance on any of these steps please contact your Customer Success Manager or support.
Related articles
- Anonymised tag alternative deployments
- Comparison with Web Analytics
- Controlling Amazon CloudFront CDN cache keys
- Install the Anonymised tag natively
- Install the Anonymised tag using Adobe Launch
- Install the Anonymised tag using Google Tag Manager
- Integration with Consent Management Platforms
- Marketing tag deployment considerations
- Marketing Tag Installation
- Optional Anonymised tag parameters
- Safeguarding your Web Analytics
- Understanding the Anonymised Data Account