Setting up automated performance reporting in Google Ad Manager

This guidance assumes that you are either running basic Google Ad Manager (free) or do not have Ad Manager Data Transfer Reports activated on your premium GAM.

If you do have this service, please advise your Customer Success Manager or support and we can help you configure automated reporting using this service instead.

This guidance enables the setting up of an automated Google Ad Manager report to be sent to Anonymised every day for performance optimisation purposes.

The report should include the following:

• Dimensions

  • Key-values

  • Ad unit (all levels)

  • Advertiser

  • Date (mandatory)

  • Browser (mandatory)

• Metrics

  • Total (this will include:)

    • Total code served count

    • Total impressions

    • Total clicks

    • Total CTR

Report set-up guidance

1. Log into Google Ad Manager.

2. Navigate to Reporting > Reports.

   

3. Click on the New report button.

4. Under Report type be sure to select Historical.

5. Under General Settings, name the report, for example: [Publisher name] - Anonymised - Daily Performance Report.

6. Set the Timezone to (GMT) Greenwich Mean Time

7. Edit the Date range to be Dymanic and Daily.

8. Under Report currency be sure to select your local currency.

9. Under Filters choose Set the option Line Item, and then choose either:

   1. Select is any of and choose all the line items on which the Anonymised key-value is used

   2. Where you have added ‘Anonymised’ to the name of the line item(s), select contains and type Anonymised using the naming convention used when setting up the line items

10. Under Dimensions, select the following options:

    • Key-values

    • Ad unit (all levels)

    • Advertiser

11. Under Metrics, search for and select:

    • Total code served count

    • Total impressions

    • Total clicks

    • Total CTR

12. Under Editors and scheduling, set the Schedule to Daily.

13. Set the Date range to today

14. Keep the File format as CSV and leave all the following options enabled:

    1. Include header,

    2. Include IDs,

    3. Notify creator

15. Under Add recipients, include the email address gam.reporting+{Network ID}@anonymised.io. Where the Network ID can be found in GAM - see: https://support.google.com/admanager/answer/7674889?hl=en. An example of the email address could be: gam.reporting+12345678@anonymised.io.

16. Click on the Save button.

17. Navigate back to Reporting > Reports to see that the report has been created and scheduled.

The final report configuration should resemble:

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