Google Ad Manager Reporting

These instructions should only be followed in cases where the Anonymised service account has not been granted API access to GAM. If access has been granted then no further action is required. See Configuration of Google Ad Manager for further details.

Required Fields

The report will need to include the following

• Dimensions

  • Key-values

  • Ad unit (all levels)

  • Advertiser

  • Date (mandatory)

  • Browser (mandatory)

• Metrics

  • Total (this will include:)

    • Total code served count

    • Total impressions

    • Total clicks

    • Total CTR

Report set-up guidance

1. Log into Google Ad Manager.

2. Navigate to Reporting > Reports.

   

3. Click on the New report button.

4. Under Report type be sure to select Historical.

5. Under General Settings, name the report, for example: [Publisher name] - Anonymised - Daily Performance Report.

6. Set the Timezone to (GMT) Greenwich Mean Time

7. Edit the Date range to be Dymanic and Daily.

8. Under Report currency be sure to select your local currency.

9. Under Filters choose Set the option Line Item, and then choose either:

   1. Select is any of and choose all the line items on which the Anonymised key-value is used

   2. Where you have added ‘Anonymised’ to the name of the line item(s), select contains and type Anonymised using the naming convention used when setting up the line items

10. Under Dimensions, select the following options:

    • Key-values

    • Ad unit (all levels)

    • Advertiser

11. Under Metrics, search for and select:

    • Total code served count

    • Total impressions

    • Total clicks

    • Total CTR

12. Under Editors and scheduling, set the Schedule to Daily.

13. Set the Date range to today

14. Keep the File format as CSV and leave all the following options enabled:

    1. Include header,

    2. Include IDs,

    3. Notify creator

15. Under Add recipients, include the email address gam.reporting+{Network ID}@anonymised.io. Where the Network ID can be found in GAM - see: https://support.google.com/admanager/answer/7674889?hl=en . An example of the email address could be: gam.reporting+12345678@anonymised.io.

16. Click on the Save button.

17. Navigate back to Reporting > Reports to see that the report has been created and scheduled.

The final report configuration should resemble:

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