How does a DSP receive Anonymised audiences at present
Assumptions:
An active deal has been curated in the SSP using the Anonymised segment and has been passed to the DSP or buyer seat.
SSP has parsed the segments in the bid request, matched and appended the corresponding deals to the bid request and forwarded it on to the DSP
QPS throttling and SSP traffic shaping have not omitted the majority of such traffic
Bid requests from SSPs other than Xandr
Bid requests will be received with the following objects present:
ortb2.x.imps.pmp.deals array
ortb2.x.user.data.segment array
ortb2.x.user.data.ext.segtax = 1000
Bid requests from Xandr
Bid requests will be received with the following objects present:
ortb2.x.imps.pmp.deals array
ortb2.x.user.data.ext.segtax = 1000 [although this is not currently being passed as our RTD module has not been universally installed nor has Amazon TAM adjusted their HB to send segtax to Xandr]
Example SSP to DSP Bid Request
Potential Issues & Remedial Actions
Impression and User objects are unrelated
Get SSP to add segtax to deal object using deal extension object as part of their synchronisation activity.