Example SSP to DSP Bid Request
Noting:
Multiple deals are present
Impression and User objects are level nodes and unrelated
ortb2.x.imp.pmp.deals.id
ortb2.x.user.data.segment.id and ortb2.x.user.data.ext.segtax
The Xandr SSP user object does not support keywords or segment in the bid request to the DSP: https://learn.microsoft.com/en-us/xandr/bidders/outgoing-bid-request-to-bidders#user-object
Anonymised segtax is taxonomy less. It purely sets the provenance
Example:
…
{
"id":"D7EB3CC2-F9AA-492C-AFCF-E4298DB8FC9EB",
"at":1,
"tmax":190,
"imp":[
{
"id":"1",
"tagid":"3732953",
"bidfloor":0.613863,
"secure":1,
"banner":{
"w":320,
"h":100,
"format":[
{
"w":320,
"h":100
},
{
"w":320,
"h":50
},
{
"w":300,
"h":50
}
],
"topframe":1,
"battr":[
1,
3,
8,
9,
10,
14
]
},
"pmp":{
"private_auction":0,
"deals":[
{
"id":"GM-QIUE-5105",
"bidfloor":0.613863,
"wseat":[
"4054631",
"3101331",
"796843621",
"1099743",
"1926341",
"204",
"6131933",
"186",
"1145940",
"746458",
"1662744",
"773886426",
"617753972",
"682892",
"1850745",
"159031",
"481",
"4850032",
"5580445",
"6153331",
"6148533"
],
"at":1
},
{
"id":"PM-AKDI-5619",
"bidfloor":0.613863,
"wseat":[
"3559132",
"4054631",
"481",
"687334",
"682892",
"6153331",
"746458",
"1293632",
"204",
"426369"
],
"at":1
},
{
"id":"PM-IXDW-4929",
"bidfloor":0.613863,
"at":1
},
{
"id":"PM-VZKC-2044",
"bidfloor":1.773863,
"wseat":[
"1662537"
],
"at":1
},
{
"id":"PM-YXAN-7246",
"bidfloor":0.613863,
"wseat":[
"1254042183"
],
"at":1
}
]
},
"ext":{
"headerbidding":{
"present":1
}
}
}
],
"site":{
"id":"841546",
"cat":[
"IAB1"
],
"page":"https:\/\/www.bbcgoodfood.com\/recipes\/lentil-soup",
"domain":"bbcgoodfood.com",
"ref":"https:\/\/www.bbcgoodfood.com\/recipes\/soup-maker-pea-ham-soup",
"mobile":1,
"publisher":{
"id":"160838"
}
},
"device":{
"ip":"86.23.217.3",
"lmt":0,
"ua":"Mozilla/5.0 (Linux; Android 10; K) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/126.0.0.0 Mobile Safari/537.36",
"language":"en",
"make":"Generic",
"os":"Android",
"osv":"10.0",
"js":1,
"connectiontype":6,
"devicetype":4,
"geo":{
"lat":53.779999,
"lon":-2.750000,
"type":2,
"city":"ingol",
"metro":"826040",
"zip":"pr2 3yh",
"country":"GBR",
"region":"lan",
"ipservice":4
},
"h":832,
"w":384,
"geofetch":0,
"sua":{
"browsers":[
{
"brand":"Not/A)Brand",
"version":[
"8"
]
},
{
"brand":"Chromium",
"version":[
"126"
]
},
{
"brand":"Google Chrome",
"version":[
"126"
]
}
],
"platform":{
"brand":"Android"
},
"mobile":1,
"source":1
},
"ext":{
"xff":"10.210.152.40",
"res":"-1x-1",
"freq":0,
"pf":2
}
},
"user":{
"id":"1A47FFA1-F8D8-43C7-87D7-47202138D125",
"buyeruid":"CAESEKKzn_z5_XQEpgaIxbbET10",
"data":[
{
"name":"anonymised.io",
"segment":[
{
"id":"18112"
},
{
"id":"31619"
},
{
"id":"39979"
},
{
"id":"2672"
},
{
"id":"42482"
},
{
"id":"18929"
},
{
"id":"20272"
},
{
"id":"36485"
},
{
"id":"41873"
},
{
"id":"60267"
},
{
"id":"47142"
},
{
"id":"49256"
},
{
"id":"default"
}
],
"ext":{
"segtax":1000
}
}
],
"eids":[
{
"source":"adserver.org",
"uids":[
{
"id":"83f68845-d664-4097-921a-be5ab9b211a4",
"ext":{
"rtiPartner":"TDID"
}
}
]
}
],
"consent":"\"CP8Ic8AP8Ic8AAGABC....."
…