Demonstrations

For a quick demonstration of our Audience Builder capabilities, please view the following videos.

For a more comprehensive demonstration please feel free to Book a demo or contact support

Audience Intelligence / Insights

Out-of-the-box audience intelligence reporting for advertisers and publishers.

1. Audience Snapshot (available to Publishers only)

Publishers https://publishers-web.anonymised.io/insights/snapshot

Top-level audience metrics, including:

• Total audience size and growth

• Percentage of the total audience size and growth

• Average number of audience per day and growth

• Audience interest correlation

Audience Snapshot Report Demo

2. Audience Exploration (Advertisers and Publishers)

Advertisers: https://advertisers-web.anonymised.io/insights/exploration

Publishers: https://publishers-web.anonymised.io/insights/exploration

A deeper dive into audience metrics including:

• Addressability:

  • Daily Active Users - displays a daily count of the users that visited domains using cookie-based, cookieless and single-session browsers.

  • Users Growth - displays the cumulative count of addressable users across domains or networks, and how many have visited from cookieless, single-session, and cookie-based browsers.

  • Browser - illustrates an audience's distribution across different web browsers.

  • Device - displays a breakdown of users by device type, such as desktop computers, mobile devices, tablets, or other device categories.

  • Country - highlights the distribution of an audience across different countries, offering insights into the geographic reach and user base composition of a platform. It enables you to identify key markets, monitor trends in user distribution, and make data-driven decisions to expand a presence in specific countries.
    

• Interests:

  • Top Interest Categories - outlines the most popular interest categories among an audience and the audience size of each interest category. Using a hierarchical layout, the chart presents the top interest categories as nested rectangles, with the larger rectangles representing categories with greater-sized audiences. Each rectangle is labelled with the corresponding interest category, making it easy to understand the distribution of user interests at a glance.

  • Interest Intensity - depicts how interested an audience is in a specific interest category, or group of categories.

  • Sessions - shows the distribution of an audience by the number of sessions over the selected period, and the size of the least and most frequently returning audiences.

  • Pageviews - highlights the distribution of an audience by the number of pageviews and the size of the most and least engaged audiences.
    

• Footprint:

  • Relevant Audience Overlap - provides a comprehensive visual representation of the domain audience size as well as the overlaps and relationships between the audiences of those domains.

  • Peak User Activity - visually represents the highest level of user activity throughout the day. This chart displays data indicating the specific hour of the day when the platform experiences the greatest number of users, highlighting the peak periods of user engagement.

Audience Exploration Report Demo

Publisher Campaign Briefs and Segments

As a publisher, review and manage campaign briefs from Advertisers and create your own targeting segments.

Campaign briefs: https://publishers-web.anonymised.io/marketplace

Segments: https://publishers-web.anonymised.io/

Building Campaign Briefs and Segments