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Audience Builder - Navigation feature

The navigation menu of the dashboard appears on the left-hand side of the screen. The following table describes the menu options: -

Menu Option

Client Type

Purpose

Comments

Campaign Briefs

Advertiser

Specify the sell side requirements for campaign and send to publishers (akin to an RFP).

Details of campaign configuration including:-

  • Advertiser name

  • Contact

  • Campaign Name

  • Client Name

  • DSP name

  • Seat Id

  • Ad Format(s)

  • Segments

  • Timing (flight path)

  • Start and End dates

  • Notes

Campaign Briefs

Publisher

Shows campaign briefs received and status.

Accept, reject or review (open) campaign briefs received from Advertisers.

Marketplace

Advertiser

Displays all publisher built segments active and available for deal inclusion.

Click on a listed segment to find more information on the segment.

Segments

Advertiser & Publisher

Lists of active, saved and archived segments.

Only active segments are available for deals.

Saved segments are on hold pending finalisation and activation.

Archived segments are those that have expired.

Your domains

Publisher

The list of domains active in the network.

List and manage all domains in your network.

Insights

Advertiser & Publisher

Provides visual reports on the distribution and demographics of the network audience.

Updated reporting tool showing:

Support

Advertiser & Publisher

Link to the Anonymised support portal.

Learn how to integrate Anonymised, build and activate audiences.

Services

Advertiser & Publisher

A guide to our services.

Bronze through silver to gold.

More detailed information, including videos will be available in due course. If in any doubt about the functionality of the navigation feature or any feature of Audience Builder, please contact your Customer Account Manager or a member of the support team.

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