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DV360 Reporting Setup Guide

Scheduled Reports Specifications for DV360

This guide assists buyers with setting up the automated scheduled reports needed to optimise their campaigns. See the instructions below.

Important: Make sure to include the {Advertiser} - {Campaign Name} in the file name. Send all automated reports to dsp.reporting@anonymised.io

Date Range: 30 days

Frequency: Daily

Filters:

  • Partner - select the DV360 account you are using

  • Advertiser - select the advertiser you have set up the campaign for

  • Insertion Order - select all relevant Insertion Orders

  • Line Item - select all relevant Line items

Dimensions

Metrics

  • Advertiser

  • Advertiser ID

  • Advertiser Currency

  • Insertion Order

  • Insertion Order ID

  • Line Item

  • Line Item ID

  • Inventory Source

  • Inventory Source ID

  • Inventory Source ID (external)

  • App/URL

  • App/URL ID

  • App/URL Excluded

  • Creative Size

  • Creative

  • Creative ID

  • Device Type

  • Impressions

  • Billable Impressions

  • Clicks

  • Click rate (CTR)

  • Total Conversions

  • Post-click Conversions

  • Post-view Conversions

  • Revenue (Advertiser Currency)

  • Media Cost (Advertiser Currency)

  • Active View: Viewable Impressions

  • Active View: Measurable Impressions

  • Active View: % Viewable Impressions

  • Starts (audio)

  • Starts (video)

  • Complete Listens (Audio)

  • Complete Views (Video)

  • Completion Rate (Audio)

  • Completion Rate (Video)

  • First Quartile Views (Video)

  • Midpoint Views (Video)

  • Third Quartile Views (Video)

*For a detailed step-by-step guide, see the next page.

Scheduling the Report in DV360

  1. On the left-hand menu panel, click on “Reports”. 

  2. Select “Offline Reporting” and “New Offline Report” 

  3. Give the report a name, choose ‘Advertiser’ time zone, set the date range to ‘Last 30 days’, language to ‘English (raw)’, and the report template as ‘Basic’.

  4. Add filters as shown below (or see previous page) and select the relevant insertion orders and line items for your campaign:

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  1. Add the below dimensions (or see first page):

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  1. Select ‘Advertiser’ under currency and add the below metrics (or see first page):

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  1. Scroll to ‘Schedule’ and set as follows:

    • Active (✔)

    • Set repeats to ‘Daily’, every ‘1 day’

    • Set start date to today and expire after the campaign end date

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  1. Scroll to “Delivery”, choose ‘CSV’ format and give the file a name, making sure to include the campaign name.

  2. In the add people box, enter dsp.reporting@anonymised.io, select ‘Attachment’’ and click ‘Add’ > ‘Done’ 

  3. Click “Save and Run”.

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